What Type Of Links You Disavow If There Is No Manual Penalty?

If a manual penalty from Google has been applied, you will get to know about it from your Google Webmaster Tools dashboard. Often times, the report will tell you what backlinks to your site have caused the action, in which case you can go right ahead and disavow those links immediately. Removing certain bad links to your site might be worth your time and effort, especially if they're damaging your site's good SEO. It becomes more or less necessary once manual action has been taken on your site on account of these bad links, in which case you have to use the Disavow Tool from Google to get rid of these links. But what sort of links should be disavowed? More importantly, can you use it even when there's no manual action from Google?

Pre-emptive disavow

What about when there's no explicit manual penalty, and you just need to keep on the safe side of things? Sometimes,

Often times, people will do bad SEO that they're not proud of. They may even hire an SEO who would 'promise results', but would use some of the bad practices to make the website perform well. Such boosts are mostly temporary, and when the bubble bursts and you realize what's really going on, it's too late. BAM - You're under penalty. That's the perfect situation to use the disavow tool to discredit bad links to your site from a certain period of time.

If there's no manual manual penalty, but you're still worried that someone might be doing - or trying to do - negative SEO, or you come across a spam bot that's pulling up a bunch of links to your site and you have no idea where it came from, then that's a perfect time to pre-emptively disavow certain links. So the use of the Link Disavow Tool isn't always warranted by a message in your Google Webmaster Tools dashboard.

If you have done the work to keep an active look on your backlinks, and you see something strange going on, don't just wait around! Feel free to go ahead and use disavows, even on a domain level, especially if there's a spam bot involved, and you have no idea what it's doing, and why.

Also, if you see links from domains that don't relate to yours, you should probably check out what's on before Google does. So keeping a constant and vigilant eye on your site's backlinks is really important. You don't want to be caught up in a penalty 'out of the blue', which could cost you valuable time and effort.

Bing Doesn't Index Sitemap of Blogger Blogs.Why ?

Apparently, Bing's indexing system is quite different from that of Google. In Google, you simply have to submit your sitemap to Webmaster Tools, and it will automatically index your blog after a few days. But with Bing, there's no knowing when your blog will be indexed. Often times, it simply doesn't index your sitemap. Bing's community forums are filled with complaints just like this.

For most people (and webmasters), Google is the only search engine, or at least the only worthy search engine. Granted that it controls two-thirds of the market. But with Bing and Yahoo!partnering up, they control a quarter of the market share as well. So it's time we paid more attention to Bing, because unlike Google Search, things don't just magically happen with Bing. For example, Bing doesn't easily index sitemaps for Blogger and WordPress blogs.

There's a reason why Google owns the market space. It has a mature and sophisticated search engine, whereas Bing still needs to learn a lot. Perhaps we're too used to Google by now to enjoy the features offered by Bing. But be that as it may, Bing is still in its infancy, and have yet to develop the rich indexing capabilities offered by Google. Here are some of the ways the Bing search engine works differently from Google.

Page size - 

Back in the days of old, Google used to limit page sizes to 100K, at which point its crawler would truncate, and stop further crawling of a page. Now, that limit is gone. Bing, however, still retains such a limit (of approximately 100K). This results in an incomplete crawling in case where a page size is large, or contains rich media.

Redirections - 

Bing, unlike Google, doesn't support 302 redirects. Google works with both 301 or 302, but if a website returns a 302 to Bing, it refuses to follow and index that page, and sometimes refuses to index the website altogether!

Canonical pages - 

Bing doesn't support canonical tags either. It relies on the web-developer to handle canonicalization from a programmatic standpoint. Bing initially accesses a domain without the "www" part. If a 200 (OK) is returned, it keeps that version. If it finds a 301, only then will it go to the www version. 302 errors are discarded as discussed.

Backlinks - 

Google clearly has the largest index. In years past, Google made a big deal about how many web pages were in their index. These days, they don’t really brag too much about their index size as they have won that battle. Instead of seeking to index each and every piece of content available on a domain, Bing actively removes web pages from their index if those pages are not found to have enough link authority or value to rank in their SERPs.

Bing will certainly evolve as their search engine matures. Stay tuned for our future posts that will discuss ranking factors for Bing as well as updates to their indexing capabilities Stay frosty :)